Client:
Cypress Mountain
Location:
West Vancouver, BC
Project:
Terrain Parks' Branding
Summary:
Cypress Mountain was looking to re-brand their terrain park to not only freshen the identity but to also reinvigorate its culture.
Using simple but bold graphics that can be layered to evoke the energy and chaos of skiing and riding the parks.
Requirements:
- Creates a new culture for cypress terrain park that speaks to intermediate skiers and riders but also inspires and attracts beginners.
- Fits within the cypress brand
- Fits within the chosen colour palette: camouflage
Inspiration:
- Camouflage colour palette
- T-33 crash site located on the mountain—Canadian Army
Primary Logo
Primary Logo Reversed
Alternative Logos and Badges
Alternative Logos and Badges Reversed
Spray painted park features.
Merchandise designs.
Event posters.
Transit Shelter Ad concept.
Print ad concepts.